The way to stand out isn’t to say what makes you best, or even what makes you different. It’s to say what makes you, you. I spoke today with Krista Bordner of Handle Your PR (HYPR) about how you can build your profile and be seen as a subject matter Read more…
You know what you do, but do you know who you are? Too often, brands fail to stand out in a crowded market because they can explain their product, but not themselves. I got to speak with The Mogul Mom‘s Gabriella Ribiero again, this time on how telling a story, Read more…
I had a great time earlier today talking live with Gabriella Ribiero of The Mogul Mom about why it’s so important to cultivate a consistent brand voice across all your brand platforms and why the content you own might be more important than the PR you get. If you want Read more…